OEM Regional Sales Manager

Remote - Madison, WI

Palmer Johnson is looking for a driven sales hunter to develop new OEM business and grow engine and power solution opportunities across the Midwest.

This is an outside sales and business development role for someone who enjoys prospecting, opening doors, building relationships from the ground up, and winning new business. 

Who We Are

Palmer Johnson is a leading provider of powertrain and engine solutions serving the off-highway market, including OEMs and end users. We specialize in the distribution, service, and remanufacturing of heavy-duty drivetrain components and industrial engines.

As an authorized distributor for brands such as Deutz, Hatz, Isuzu, JCB and Scania, we help customers maximize uptime through reliable products, technical expertise, and responsive support. With more than 45 years of experience, we believe our people are our greatest asset and are committed to creating an environment that supports growth and success.

About the Role

As the OEM Regional Sales Manager, you'll be responsible for identifying, developing, and winning new OEM opportunities across your territory. You'll work with engineering, purchasing, operations, and executive-level decision-makers to develop solutions and drive opportunities from initial contact through production launch.

Success will be measured by your ability to build pipeline, create new opportunities, win new customers and programs, and generate recurring revenue.

This is a remote position, but you must be located in the Midwest. Travel is approximately 50%.

What You’ll Do

  • Identify, target, and develop new OEM opportunities across the region
  • Build and manage a robust sales pipeline from early engagement through production launch
  • Own and expand existing opportunities into larger, long-term programs
  • Develop and execute strategic account plans to drive growth and retention
  • Engage with engineering, operations, and executive stakeholders to build strong partnerships
  • Align customer application needs with appropriate engine and power solutions
  • Collaborate cross-functionally with engineering, supply chain, and production teams to bring programs to market
  • Ensure successful transition of opportunities into scalable, repeatable production programs
  • Provide market insights on competitive activity, customer needs, and application trends to inform strategy

What You Bring

  • Strong technical aptitude with the ability to engage in application-based discussions 
  • 5+ years of proven experience selling to OEM customers in a complex, technical environment 
  • Demonstrated ability to build pipeline and develop new business from scratch 
  • Experience managing long sales cycles (12–36 months) 
  • Experience in engines, powertrain, or industrial equipment 
  • Willingness to travel regionally (approximately 30–50%), including customer visits, trade shows, and on-site meetings
  • Bachelor’s degree in Business, Engineering, or related field (or equivalent experience)

Why You’ll Love Working Here

  • Flexible remote schedule – work from home and onsite
  • Award-winning culture – fun, un-corporate, and full of support
  • Competitive base compensation & commission, plus monthly car allowance
  • Robust benefits package:
    • 401(k) with company match
    • Health, dental, vision insurance
    • Life and disability coverage
    • Paid time off + 8 paid holidays
    • Wellness initiatives and more!

If you're energized by finding new opportunities, getting in front of customers, and winning business, we want to hear from you.

Palmer Johnson is an equal-opportunity employer that is committed to hiring a diverse workforce representing the many personalities and cultures in our world. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.